The Kuleshov effect is a film editing technique that was created during the 1910's and 1920s by Lev Kuleshov .
The theory states that when one puts an image next to another it can have a certain effect, and then when one puts the first image next to an entirely different image it can have a completely different effect.
In term of making my own film trailer this effect can help me get across the emotions that I want to portray in my trailer. Audiences bring there own emotional reactions to the sequence this also gives the audience a chance to interpret the shots in different ways.
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